Cacao

Packaging: Cacao Chocolate Drops

Challenge

Create a package that is focused on the essence of the product while representing the brand as a whole.

Solution

The intricate shape of the cocoa fruit is portrayed with the angular pattern and textures of the package. The pentagon is an important element because it portrays the pulp of the fruit.

Concept

The logo represents the pentagonal shape from the inside of the cocoa fruit which is also emphasized with the two inside containers.