AIGA Always Summer Poster Show
Every year the AIGA Jacksonville Chapter hosts one of their biggest design shows, The Always Summer Poster Show. Every participant selects a song that reminds them of their favorite Summer songs and designs a poster inspired by that song. The event brings every creative together for a night of fun music, beer, and great design work. Here is a collection of poster illustrations I’ve submitted in the past years to contribute to the mix-tape.
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Ojos Color Sol by Calle 13
Hot Hot Hot by Arrow
I love to grab a fine point pen and add intricate elements to my designs. There is a lot of attention to detail and fine little elements that make this design especial. Although Buster Poindexter made this song famous, Arrow wrote and recorded this song in 1982. The song is within the Calypso genre which has a lot of Caribbean rhythm and colorful words.
The Power of Love by Huey Lewis & the News
One of my all-time favorite movies is Back to the Future. I grew up with that movie and I watch it religiously every summer. 2015 was a big year for the movie so I wanted to honor it at the poster show.
It didn’t help that I was so attached to the source of the song as I didn’t want neither the movie nor Hue Lewis to influence the design too much. I wanted a combination of the 80’s, music genre, and Back to the Future to inspire the design. It really came down to illustration style. It was all done in Photoshop. Each letter was painted with multiple brushes and colors to create a neon 80’s retro effect. In the end I was happy with the design. It is a different illustrative approach and the colors and textures really brought it home for me.
Oye Como Va by Santana & Pitbull
I am a big Santana fan. I used to play guitar hero to some of his songs and I’ve always identified some of my hispanic culture to the unique melody that comes from him playing the guitar. In 2014 I really wanted to illustrate a poster that captured Santana spirit and while searching for some inspiration, I came across Pitbull’s version of the song. I was really attracted to the sharp sounds of Pitbull’s melody and really liked the contrasts it creates with Santana’s guitar playing. I don’t really know much about music and normally I wouldn’t choose Pitbull as one of my favorite artists. However, I really wanted to capture that contrast visually through color and shape.
The design of the letters represents the funky rhythmic quality of the latin culture, the fun bright colors allure to the beats in Pitbull’s arrangements and the turquoise string-like swirls portray Santana’s guitar sounds.