Projeto Axe

Marketing: Projeto Axe

Challenge

The non-profit organization has no promotional pieces that inform clients and visitors about Projeto Axe and how buying the products would help the children program. 

Solution

A three panel postcard that informs the client about Projeto Axe. The promo piece is designed in Portuguese, Italian and English, each represented with a different color.

Concept

The vibrant colors attract the attention of the client. The patterns are a combination of the Brazilian rhythm and the motifs that represent Projeto Axe.