Ruby Tuesday

St. John  > Valentine’s Day Campaign

Description:
Ruby Tuesday requested a quick turn-around campaign to promote their Valentine’s Day menu. My approach was a mix of hand-lettered typography and illustrations along with a custom temporary Valentine’s Day Ruby Tuesday logo to make the brand feel extra especial for the occasion. The final deliverables include a welcome A-Frame poster to be displayed at the entrance of every Ruby Tuesday location, table-tents that were placed over all the tables to provide a quick look at the specials for the customers and a variation of digital graphics for social media and e-mail communication. 

Custom Temporary Logo

Custom Illustrations and Hand-lettered Typography

A Frame Poster