Corporate Identity | Sunshine

DESCRIPTION | Develop a corporate brand that successfully reflects the three main qualities of the company and that remains consistent throughout. SOLUTION | Design a manual that describes the brand at every stage and sets forth guidelines to use the elements properly to ensure that the identity of the brand remains consistent. CONCEPT | The combination of gray and orange for the logo mark represent the Sunshine State, speed and technology.  The curved train tracks are to compliment the typeface and to emphasize the sun setting on the Sunshine State, which invites the audience to travel to the east coast.